Background posts for the social school award
Lots of schools have embraced social media in recent years & it has become clear that the more successful ones have certain things in common. Namely, they’ve begun to recognise how social media can be a positive force for change in and around school. As a vehicle for change, social media in schools can be very influential. Many […]Continue Reading...
When your school harnesses social media effectively, it’s all about levelling the platform between education and the outside world. Here’s an equation: education + real world = belief & engagement Belief to me is acceptance by either a learner or a teacher that what they’re experiencing is authentic, valid, proven & valuable. Engagement to me is […]Continue Reading...
Today I was travelling back by train from a meeting in Manchester. Hot choc in hand I arrived at the platform and found that the train I was to catch had been cancelled. No worries. Trainline App to hand (I wasn’t alone – another guy also had this) I worked out what I needed in […]Continue Reading...
Is it possible to get valuable parental engagement right across a Multi Academy Trust using social media? Yes it is. In this recent talk, you can hear tips, advice and hopefully get a better understanding of why schools choose to work with us as their partner in this challenging area. Is your school ready to register for the Social […]Continue Reading...
A short series of talks is now available to share some of the most popular social media questions and topics raised by head teachers over the last couple of years. Since 2010 I’ve been meeting with Head Teachers specifically on the topic of how they can reach out to parents and engage with them in new and effective […]Continue Reading...
We have always believed in fishing where the fish are and if one of your New Year’s resolutions was to work more efficiently, effectively and intelligently when it comes to engaging parents then hopefully this article might help. 1. Why use social media? This is an important one to know. Typically schools want their community to ‘get’ […]Continue Reading...
The school newsletter has always been a big deal for at least two people in school, typically the Head plus the poor soul who inherited the MS Publisher Template from the last incumbent. Smiles are often raised when talking about the school newsletter and website. Given the information requirements for school websites this is hardly surprising. (Clerk to Governors is a must read.) In […]Continue Reading...
I went on to BBC Breakfast’s famous red couch a while back having been invited on to the programme to comment and advise on the use of social media by schools and attitudes of parents to the subject more widely. Context The context for the piece was the question of whether or not a primary head […]Continue Reading...
If, in the name of science, you want to cause stress in the life of primary school parents there’s one sure fire way to do it. Just change what the children have to wear in school on one day and then stand well back. The following is slightly tongue in cheek list but arguably any of […]Continue Reading...
When you’re able to interact with parents via Facebook at the relative drop of a hat it takes a high level of emotional intelligence from a Social Team to weigh up the landscape before updating on something that may families. When engagement really heats up, say after a parent shares a lovely letter that school has sent home with SATS […]Continue Reading...
The Social School Award™
Register Your School
Video Upload (max 2 mins)Talk about & show how social media has been a vehicle for positive change in your community reflecting what you have learned with experience.
Share some highlights of where connection, promotion & engagement via social media have happened.
Include soundbites from people involved in your Social Team that support your goals.
Share soundbites from parents, teachers, SLT & others if possible talking about examples e.g. impact upon community cohesion, savings, process improvement, take-up of opportunities to support your school
Include screenshots of any memorable social media interactions your school has had with annotations to explain the context and value to your school.
Document UploadInclude extracts of documents relating to how the school uses social media e.g extracts from your policy and appendices.
Include guidance of how school deals with more challenging social interactions e.g. show that school has a willingness to engage with negative as well as positive interactions as appropriate to the context.