Social Media key to ‘parental engagement’ door to increasing numbers
A Head we know has a ‘leaky roof’ photo graph that appears in the local newspaper whenever ANY article features their school.
Can you imagine what that must do for their public persona? We’ve all got dreadful pics buried away or better still deleted but when you’re a Head and the press have a photo of you, well, why pay someone to go out and take another one where you’re smiling?
A story reached us a wee while ago of a parent who was unhappy that their child was going to be attending a particular school that wasn’t her number one choice. She didn’t hold the Head in particularly high regard because of ‘something she’d heard’ and the bucket photo that featured regularly in the press certainly did help matters.
The parent rang the school to let them know she wasn’t happy and so the rainy face day Head invited her in. Now, between the meeting date and that phone call the prospective parent found the school on Facebook. She ‘Liked’ the page and began to tune in to what what was going on, what was on offer and more importantly what the head was saying during the week.
School photograph day arrived and being a thoughtful Head, who knew the value of a good photo, she light heartedly updated the parents via Facebook to remind mums not to let the dads do the hair today because its photo day (smiley face etc).
This soft communication meant a lot to the prospective parent. So much in fact that this pivotal update meant she turned up for the school meeting with a smile and change of heart. Combined with all the other good things going on in Facebook she felt satisfied that her child was actually going to be part of a rather good community.
Incredible how much of an impact soft communication can have sometimes.
Transparency and a sense of ‘access all areas’ you might say also did this. We’d say that controlling their own press also had a big part to play too. Why not harness social media for good and give your parents something better to look at than ads and rainy day photos?
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Video Upload (max 2 mins)Talk about & show how social media has been a vehicle for positive change in your community reflecting what you have learned with experience.
Share some highlights of where connection, promotion & engagement via social media have happened.
Include soundbites from people involved in your Social Team that support your goals.
Share soundbites from parents, teachers, SLT & others if possible talking about examples e.g. impact upon community cohesion, savings, process improvement, take-up of opportunities to support your school
Include screenshots of any memorable social media interactions your school has had with annotations to explain the context and value to your school.
Document UploadInclude extracts of documents relating to how the school uses social media e.g extracts from your policy and appendices.
Include guidance of how school deals with more challenging social interactions e.g. show that school has a willingness to engage with negative as well as positive interactions as appropriate to the context.